A Capstone Experience(Market Position Analysis)2 sony corrporation Assignment

A Capstone Experience(Market Position Analysis)2 sony corrporation - Assignment Example Stakeholders across various segments of the market have overtime ascertained that the products and services of Sony Corporation are of high quality. Because of the high quality of goods and services that they produce, the prices of the products are rather expensive. For this reason, therefore, various stakeholders have normally argued that the target audience for Sony Corporation is the high-income earners (Luh, 2003). This is majorly because both the low and middle-income earners normally tend to focus on satisfying their basic needs after which they are left with fewer funds that do not meet the purchasing price of most of the products of Sony Corporation. Similarly, the organization has focused its sales on those living in the urban regions. Even though some of their customers originate from rural regions, they normally feel left out. Due to the event that Sony Corporation is always interested in ensuring that it reaches its customers as fast as possible, the organization has overtime adopted appropriate strategies that have helped them in delivering their products and services to their customers within the designated period. The first strategy that the organization has always adopted is advertisements and promotions. These have often fostered efficient communication between the customers and the Corporation. Similarly, such moves have normally provided answers to the customers regarding the features of the different types of products that the organization offers to its larger customer base. Despite most of the products of Sony Corporation being available in Supermarkets and Various retail stores, the organization has always used different distributors in various towns. In regions where they enjoy a large share of the market like Mumbai and New Delhi, the Corporation has four different distributors. These are Son y World and Sony Centre, who just as illustrated above play an integral role in ensuring that the connection between the customers